A photographer from Pennsylvania who specializes in portraits, weddings, and photojournalism, Mandy Michels came to me for help designing her personal branding. After working through a number of sketches and iterations, I identified her initials as a foundational element of the branding design. Using the concept of the double “M’s” as both a primary and secondary element, I created a unique logo that evokes the notion of clean, sharp photography.

Mandy Michels Identity

Mandy Michels Business Cards